Malak’s: Where the Customer is Family
Customer Service Walking into a jewelry store is an exciting experience. The glass display cases glittering with gold, silver, diamonds, and other assorted jewelry can sometimes overwhelm a person's visual sense. Malak Jewelers - located in the Arboretum Shopping Center in Charlotte - is by no means typical and indeed impressive. Simply put, it stands apart. Perhaps the most striking thing about Malak Jewelers is, however, something quite simple: Sam. That’s right. Sam. In an industry that is obviously associated with glitz and glamour, Sam is, in many ways, the embodiment of this local, family-owned business. The business owner, Assad Malak, who refers to his staff as 'consultants and advisors' (not salespeople), puts the quality of customer service and the relationships that his business builds with people before anything else. On that end, Sam is often the person with whom many customers work when they're in-store. He helps them find the perfe